Web Design Brief — techsteff.com

01

About You & Your Business

Your Name *

Business / Brand Name *

Email Address *

Industry / Niche

Describe your business & what makes it unique

Who is your target audience?

Age range, interests, location, pain points — whatever's relevant.

02

Project Overview

What type of project is this?

Brand new website Redesign existing site Add to existing site Landing page only

Current website URL (if applicable)

Primary goal of this website

What does success look like?

e.g. "50 enquiries a month", "customers can self-checkout without calling us"

Approximate budget range

Desired launch date

03

Brand & Visual Identity

Do you have existing brand guidelines / assets?

Yes — full guidelines Partial (logo/colours) Starting from scratch

Brand colours

Click a swatch to choose a colour. Add more if needed.

Primary

Secondary

Background

Typography preferences

Describe the feel, or name specific fonts if you have them.

Tone of written content

04

Design Preferences

Overall design direction

Dark mode, light mode, or both?

Light Only Dark Only Both (toggle) No preference

How important are animations & micro-interactions?

None Lots 3

Imagery style preference — pick all that apply

Do you have photos / images ready to use?

Yes, professional photos Some photos Need stock images Prefer illustrations

05

Reference Sites & Inspiration

Sites you love — and why

Share URLs and a brief note on what you like about each one.

Sites you dislike — and why

Knowing what to avoid is just as useful.

Competitor websites

Sites of businesses you compete with or compare yourself to.

06

Pages & Site Structure

Any other pages or sections not listed above?

07

Features & Functionality

E-commerce specifics (if applicable)

How many products? Inventory management, discount codes, subscriptions?

Any third-party tools or integrations you already use?

e.g. Mailchimp, HubSpot, Calendly, Xero, Shopify, etc.

08

Must-Haves & Things to Avoid

Design / content elements you must have

Specific layouts, elements, copy requirements, or anything non-negotiable.

Design / content elements to avoid at all costs

Styles, patterns, or features you strongly dislike or that don't fit your brand.

Accessibility requirements

Basic (WCAG AA) Full accessibility audit Not a priority right now Not sure

09

Technical & SEO

Preferred platform / tech stack — pick all that apply

Do you have a domain name and hosting already?

Yes, both Domain only Hosting only Need both

How important is SEO?

Low Critical 3

Key SEO keywords / phrases (if you have them)

Mobile-first priority

Mobile-first Desktop-first Equal importance

10

Content & Ongoing Support

Who is providing the written content (copy)?

We'll write it Need copywriting help Placeholder / AI copy for now

Will you need to update the site yourself after launch?

Yes, self-manage Occasional changes via you Ongoing retainer

Ongoing support after launch — pick all that apply

Anything else you'd like to share?

Notes, concerns, inspirations, or anything that will help us understand your vision.

Let's build something
remarkable together.

All done? Let's go.

Brief received. Thank you.

Let's build somethingremarkable together.

All done? Let's go.

Brief received. Thank you.

Let's build something
remarkable together.