01
About You & Your Business
Age range, interests, location, pain points — whatever's relevant.
02
Project Overview
Pick one. The rest of the brief adjusts to fit.
e.g. "50 enquiries a month", "no more re-typing orders into a spreadsheet", "parents can sign up and pay without calling us"
03
The App or System
Describe the problem in plain words: the spreadsheet, the paper form, the thing someone does by hand every week.
Software you already use (QuickBooks, Google Sheets, Stripe…) and any existing data to bring over.
03
Brand & Look
Click a swatch to choose a colour. Add more if needed.
Primary
Secondary
Background
Describe the feel, or name specific fonts if you have them.
04
Design Preferences
None
Lots
3
05
Reference Sites & Inspiration
Share URLs and a brief note on what you like about each one.
Knowing what to avoid is just as useful.
Sites of businesses you compete with or compare yourself to.
06
Pages & Site Structure
07
Website Features
How many products? Inventory management, discount codes, subscriptions?
e.g. Mailchimp, HubSpot, Calendly, Xero, Shopify, etc.
08
Must-Haves & Things to Avoid
Specific layouts, elements, copy requirements, or anything non-negotiable.
Styles, patterns, or features you strongly dislike or that don't fit your brand.
09
Technical & SEO
Low
Critical
3
10
Content & Ongoing Support
Notes, concerns, inspiration, or anything that helps me understand what you have in mind.
All done? Send it.
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